Laiyang has been insisting on the principle of developing tourism in opening up and promoting opening up through developing tourism. During the past two years, Laiyang has enjoyed rapid development in tourism. In 2003, Laiyang received a total of 130,000 tourists, which brought revenues of over 150 million yuan.

In the past two years, Laiyang has been implementing the market-oriented strategy which centers on economic benefits. In addition, Laiyang has developed some travel resources such as the Green Belt, Gold Nunnery, Pear Tree King, etc.

Due to the fact that Laiyang tourism started late and there were few sights, Laiyang Tourism Bureau has tried its best to raise the position of tourism. With Yongan Travel Agent in operation, Laiyang's history without travel agents ended.